general mills dye removal taste test

Cereal giant General Mills joins other companies in move to remove food dyes — Photo by KATRIN BOLOVTSOVA on Pexels

80% Of Fans Claim General Mills Politics Lowers Flavor

Taste Test Overview When the vibrant dyes are stripped, most fans say the flavor suffers, with 80% reporting a drop in enjoyment. In a recent blind taste test of 500 General Mills cereals, 80% of participants said the dye-free versions tasted worse, challenging the long-standing belief that bright colors boost