General politics
Micro‑Targeted Ads vs Door‑to‑Door Politics General Knowledge Trumps Budgets
Micro-Targeted Ads vs Door-to-Door Politics General Knowledge Trumps Budgets Micro-targeted ads deliver higher voter turnout than traditional door-to-door canvassing, especially in rural districts. Only a 5% increase in micro-targeted ads has boosted turnout by 7% in the last two election cycles - a surprising trend uncovered in our latest data